The Beta Fashion project was launched with the goal of creating unique and affordable clothing for fashion forward individuals. We have established a new model for the fashion design process - contemporary fashion created on an open platform in collaboration with designers from around the world. More than just a fashion label, we wanted to start a new design initiative that would change the way fashion is created and consumed.

It is our belief that fashion should be as exciting to create as it is to wear. We give a voice to emerging and established designers by offering them an opportunity to participate in our design projects. This platform is available for the entire Beta Fashion community to view, comment and help decide which designs will become reality. In doing so we break away from the physical restrictions of a traditional studio environment, opening up a world of possibilities for our fashion and those who contribute to its creation.

Our skilled design team has developed clean, sophisticated key pieces which utilise our growing collection of print to its full potential. We want to offer women exciting, forward, yet wearable fashion, available in limited editions. A good print speaks volumes and when produced to the highest standard can transform well-cut shapes into pieces of exceptional beauty. An item bought from Beta Fashion is a truly unique piece of designer fashion but at an affordable price, with the money being used to nurture an ever-growing talent pool.